Are you currently marketing your business via email?  Email marketing is an immensely beneficial direct marketing tool.  Today, more and more online business owners are turning to email marketing as their primary means to generate more business.  Because of the minimal costs involved, you have a greater chance to generate a profitable return on any money invested.

In recent years, many business owners have begun relying on email marketing specialists (i.e. virtual assistants) to expand the reach of their internet marketing efforts.  It makes sense because internet users use email.   It takes knowledge to target the right category of consumers and encourage them to opt-in through enticing offerings.  Keep subscribers engaged by writing relevant and compelling content and conveying information on a regular basis.

What makes this platform even more appealing is that email marketing has proven to be more effective in generating sales leads than many other direct marketing platforms!  Measuring the efficiency and effectiveness is simple because most platforms have tracking features such as read rates, open rates, and click-throughs.  Use the results gathered to gain valuable insights on how best to communicate with your target audience and modify your marketing efforts accordingly.

Your virtual assistant can build effective email marketing campaign, allowing you to spend more time on other important aspects of your online business.

Email marketing should be an integral part of promoting any type of online business.  Through this platform, you can enhance brand reputation, reach out to a larger market, and track results in an inexpensive manner.  You can achieve outcomes they would never expect from any other direct marketing platform.  In fact, an email marketing campaign can be effective enough to be an online business’ ONLY means to generate more revenue.

Windows 7 Release Candidate!

February 12, 2010

I received the following information via my monthly newsletter from Microsoft.   Personally, I am not running Windows 7 Release Candidate (RC) but thought I’d post the alert to help spread the word to those who are using this OS.

If you are running Windows 7 RC, beginning March 1, 2010, your computer will shut down every 2 hours and your work will not be saved! In order to avoid any interruptions, you will need to back up your data and perform a clean install of Windows 7 (or earlier version).  For more information, visit Microsoft’s website.

Happy Computing!