online business branding marketingOn a regular basis,  I strongly recommend to clients (and potential clients) to get on the bus when it comes to business strategies and the importance of business branding.  Your online presence should reflect your business image, company message, and color scheme across the internet on ALL of your networks.  Web viewers are into instant gratification and make split second decisions on whether they are compelled to investigate your site (your products/services) or jump on over to the next (your competitor’s) website.   Their perception of you/your business might be jeopardized if you have different messages, logos, etc. on each of your networking affiliations.

It is critically important to project your brand on each marketing vehicle you use including your social media connections.  Are all of your networks portraying the same color scheme, logo, core business statements?  If not, make it a point to unify your sites.  Need assistance?  Contact your virtual assistant or me!

Best to you,
Jan