Facebook for Your Business

October 14, 2010

As a virtual assistant, I/we are known for being internet and tech savvy professionals.  Lately, I am receiving more and more requests from clients and potential clients about building their Social Media Networks.  I am thrilled to do so, but if they elect to go at it alone, I advise to proceed with caution.  While I personally use several networks (Twitter, Facebook, LinkedIn are my favorites), today I want to write about Facebook Pages for business.

With Facebook, many people are unaware that it is a VIOLATION to have more than 1 account (i.e. personal profile and a business profile).  This is clearly defined on Facebook, but to reiterate, “”Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. If you already have a personal account, then we cannot allow you to create business accounts for any reason. You can manage all the Pages and Socials Ads that you create on your personal account.”

The first thing you need to do is set up your personal profile, from there you add a “Page” for your business.  This exudes a professional online presence where people can “like” your page vs. having “friends”.  Your new business page is easily managed from your FB profile.  My suggestion is to post information regularly (weekly at the very minimum) to lay out your business page with information useful for visitors so they will choose to “like” your page.   Facebook like button

Your continued activity and sharing of information on your page will likely (pun intended) garner you followers and assist in building your online network.

Need help?  Contact me!

Best to you,
Jan
FB=EVA-Electronic Virtual Assistant, Professional Business Solutions
Twitter=@evapbs
LinkedIn=linkedin.com/in/janclarkeva

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