Social Media Marketing Mistakes – Failure to Analyze

July 15, 2011

As a virtual assistant offering Social Media assistance with everything from set up to ongoing posting/maintenance, I am a proponent of using social media to market and propel your business upward.

While there are a vast number of mistakes (some obvious, others not so much!) that I’ve discussed with clients and via blogs and my social media networks, one I’d like to write about today is the importance of evaluating your results.

social media logosYou need to have ways to measure your social media marketing results, otherwise you won’t know if your efforts are worthwhile.  You may be excited to see your friends and followers increasing each month but how many are paying attention to your messages?  Are they looking into and buying your products or services?  Decide on the best metrics that make sense for you and your business (i.e.: click-throughs to your website;  sales resulting from social media site referrals; exclusive social media network coupons being redeemed, etc.).  Analyze and document these results.  It will be extremely helpful to know what’s working and what needs to be improved in order to get the results you desire.

Tip: Set some goals for yourself and be dedicated to achieving them.

Need help – contact me!
Best to you,
Jan

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