Choosing Clients That Are The Right Fit For You

February 28, 2013

I received a referral from a client yesterday who had given my contact information to a friend.   This particular client has known me for about 30 years (since I was a teen) and knows my extensive and diverse background.  Not sure of what this potential new client might need, she suggested to call me.

After speaking with the potential client and finding out she wanted me to help her with sales – calls and in person – I told her it didn’t appear to be a good fit for me/my business at this time.  She told me about her/their project and the item they would be selling and it sparked my interest.  I think her/their idea is fabulous.  We decided to meet later today to discuss it and view the rough draft of the item which is going to print later today.

I thought more about it through the morning and decided to rescind our meeting and my assisting with this sales project.  However, if she needed assistance with social media marketing, creating effective marketing pieces, or building a web presence, this IS what I do as a virtual assistant.  It felt GREAT to say “no” to a project that doesn’t fit my business.

yes noIt may have seemed indecisive because while I really want to help people achieve their goals and ease their anxiety/stress, I had to stay true to what my goals and desires are for my business.

I just read an article by Donna Toothaker (love her!) on being passionate about your own business and how saying “yes” to a project that you really don’t want to do isn’t fair to you or your client.  True!

Best to you,
Jan

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