Here’s some helpful information regarding the upcoming changes to Facebook business pages.  It’s concise and easy to digest.

All pages will move to the new format on March 30, 2012.  I suggest previewing your page in the new format soon (by hitting the Preview button in the top right corner) and take the new features out for a test drive.  You may elect to move to the format early!

Plus, a great link directly to Facebook for more detail.      Facebook social media networking with your virtual assistant

If you get stuck, or need assistance – contact me or your virtual assistant.

Best to you,
Jan

As a virtual assistant offering Social Media assistance with everything from set up to ongoing posting/maintenance, I am a proponent of using social media to market and propel your business upward.

While there are a vast number of mistakes (some obvious, others not so much!) that I’ve discussed with clients and via blogs and my social media networks, one I’d like to write about today is the importance of evaluating your results.

social media logosYou need to have ways to measure your social media marketing results, otherwise you won’t know if your efforts are worthwhile.  You may be excited to see your friends and followers increasing each month but how many are paying attention to your messages?  Are they looking into and buying your products or services?  Decide on the best metrics that make sense for you and your business (i.e.: click-throughs to your website;  sales resulting from social media site referrals; exclusive social media network coupons being redeemed, etc.).  Analyze and document these results.  It will be extremely helpful to know what’s working and what needs to be improved in order to get the results you desire.

Tip: Set some goals for yourself and be dedicated to achieving them.

Need help – contact me!
Best to you,
Jan

Work From Home

January 3, 2011

Watch this video with Tory Johnson about working from home that my long-time friend, Imo, shared with me.  This contains really great information and thought provoking dialouge for those considering starting a work from home adventure.work from home video Tory Johnson

Go for it!  If nothing else, lay out some goals for this brand new year to get yourself on the path to where you REALLY want to be!

Best to you!
Jan

 

6 Years Ago Today…

September 9, 2010

6 years ago today I launched my eva-colo website telling the world my virtual assistance business was officially open!  Of course, I’m totally revamping the site now, again :) I love what I do and am SO very appreciative of my clients – they/you are the best!  Thank you.

I cannot believe how quickly time has flown by.

Best to you,

Jan

Favorite Social Network

June 30, 2010

Just got off the telephone with one of my clients.  Part of our conversation was about social networks and which ones we like and/or find most valuable.  His personal favorite choices are: FaceBook, Twitter, and LinkedIn.  He is a very successful Realtor(R) and feels itsocial network is very important to be on Facebook.

What social network is your favorite?

I use all 3 social networks – FaceBook, Twitter, and LinkedIn along with a couple of others Biznik, StumbleUpon, and RainToday.   Keeping my own accounts active is my biggest challenge but I know that continued activity is key to spreading the word/s.  The personal side of these accounts can be a vortex and before you know it, you’ve spent 2 hours catching up with friends you haven’t communicated with in years!

Tips for entrepreneurs/business owners:

1)  select 2 or 3 networks that fit you/your business;
2)  make sure you keep active in and on your social networks of choice;
3)  admitting you need some help isn’t bad – knowing you need help and not asking for it is bad! :)

If you need assistance getting started in social networking or just need help now that you are up and running – hire me! or a savvy virtual assistant who can post polished, relevant information regarding you and your business.

Best to you,
Jan

online business branding marketingOn a regular basis,  I strongly recommend to clients (and potential clients) to get on the bus when it comes to business strategies and the importance of business branding.  Your online presence should reflect your business image, company message, and color scheme across the internet on ALL of your networks.  Web viewers are into instant gratification and make split second decisions on whether they are compelled to investigate your site (your products/services) or jump on over to the next (your competitor’s) website.   Their perception of you/your business might be jeopardized if you have different messages, logos, etc. on each of your networking affiliations.

It is critically important to project your brand on each marketing vehicle you use including your social media connections.  Are all of your networks portraying the same color scheme, logo, core business statements?  If not, make it a point to unify your sites.  Need assistance?  Contact your virtual assistant or me!

Best to you,
Jan

Logos and more!

March 26, 2010

Working on graphic designs (logos, etc.) for 3 new clients… I love my “job”! Have a great weekend!

I received an email from Amazon today regarding my Associate affiliation with them.  As of today, my account was closed due to a new law enacted only in Colorado.

Here’s an excerpt, “The regulations are burdensome and no other state has similar rules. The new regulations do not require online retailers to collect sales tax. Instead, they are clearly intended to increase the
compliance burden to a point where online retailers will be induced to “voluntarily” collect Colorado sales tax ‐‐ a course we won’t take.
We and many others strongly opposed this legislation, known as HB 10‐1193, but it was enacted anyway. Regrettably, as a result of the new law, we have decided to stop advertising through Associates based in Colorado. We plan to continue to sell to Colorado residents, however, and will advertise through other channels, including through Associates based in other states.
There is a right way for Colorado to pursue its revenue goals, but this new law is a wrong way. As we repeatedly communicated to Colorado legislators, including those who sponsored and supported the new law, we are not opposed to collecting sales tax within a constitutionally‐permissible system applied even‐handedly.”

You can click  Colorado Govt shuts down Amazon Associates to read the notification Amazon emailed to me.  There are links included in case you, too, care to voice your opinion to the Colorado legislators.

This is a very unfortunate circumstance that rings “big brother”.  While I’m not one to strike up conversations about politics, this sure seems wrong.

Tell me your thoughts on this new law.

Best to you,
Jan

Are you currently marketing your business via email?  Email marketing is an immensely beneficial direct marketing tool.  Today, more and more online business owners are turning to email marketing as their primary means to generate more business.  Because of the minimal costs involved, you have a greater chance to generate a profitable return on any money invested.

In recent years, many business owners have begun relying on email marketing specialists (i.e. virtual assistants) to expand the reach of their internet marketing efforts.  It makes sense because internet users use email.   It takes knowledge to target the right category of consumers and encourage them to opt-in through enticing offerings.  Keep subscribers engaged by writing relevant and compelling content and conveying information on a regular basis.

What makes this platform even more appealing is that email marketing has proven to be more effective in generating sales leads than many other direct marketing platforms!  Measuring the efficiency and effectiveness is simple because most platforms have tracking features such as read rates, open rates, and click-throughs.  Use the results gathered to gain valuable insights on how best to communicate with your target audience and modify your marketing efforts accordingly.

Your virtual assistant can build effective email marketing campaign, allowing you to spend more time on other important aspects of your online business.

Email marketing should be an integral part of promoting any type of online business.  Through this platform, you can enhance brand reputation, reach out to a larger market, and track results in an inexpensive manner.  You can achieve outcomes they would never expect from any other direct marketing platform.  In fact, an email marketing campaign can be effective enough to be an online business’ ONLY means to generate more revenue.